It’s not healthy… for my wallet… to lust over a limited edition product. One of them is Estee Lauder’s Illuminating Gelée in Heat Wave. I really didn’t think that I was going to find this item. In all honesty, I was waiting for it to relaunch again in Summer 2015 Bronze Goddess Collection. Sadly, it did not.
This place is not necessarily a “store” per say but it’s Estée Lauder’s GBNF Program or Gone but Not Forgotten. It’s the company’s answer for those beauty enthusiast who didn’t get the chance to buy the Illuminating Gelèe in Heat Wave during its initial launch for Summer 2013 Bronze Goddess Collection. It is also a limited edition, which usually means, you ain’t getting it back for a long time until the company repromotes.
I knew about this program through MAC when I was on the hunt for “Whisper of Guilt”. Only this time, I was on the hunt for MAC’s Illuminating powder in “Silver Dusk.” I was looking high and low for that phone number I had called awhile ago. I, instead, stumbled upon the Estée Lauder’s “Gone but not Forgotten” website. I thought, “Ya know, that Illuminating Gelèe in Heat Wave is really close to MAC’s Whisper of Guilt.”
I also found out that this program is the same program as MAC’s GBNF. One and the same. I was jumping for joy when I found out I was able to order Estee Lauder’s Illuminating Gelèe in Heat Wave.
More on Gone but not Forgotten Program:
- It is US based so International Countries must have a US address to send the purchased items to
- MAC PRO discount does not apply. This program is its own entity and has its own inventory. Think… collection agencies.
- Company that Estée Lauder operates participate in this program. Those are: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan Cosmetics, Jo Malone London, Bumble and Bumble, Michael Kors, Darphin Paris, Flirt!, GoodSkin Labs™ and Tom Ford Beauty.
Can I assume that the company The Cosmetic Company Outlet, or Beauty Bloggers aptly calls “CCO”, gets their products from here?